We can't tell you what to do with your money — that depends on your goals, your timeline and what you already own. Here is what Apple's own price history says.
AAPL closed at $339.50 on Oct 20, 2026, up 0.2% over the past month. It sits 1.2% below its 52-week high, the long-term trend is up, momentum is firm (RSI-14 61), and a typical day moves it about 1.6%.
| Last close | $339.50 (Oct 20, 2026) |
| 52-week range (closes) | $246.63 – $343.46 |
| From the 52-week high | -1.2% |
| Trend (50- / 200-day averages) | Uptrend · 50-day $326.92 · 200-day $293.16 |
| Momentum (RSI-14) | 61 · Neutral (30–70) |
| Typical daily move | 1.6% |
| Price change | AAPL | S&P 500 (SPY) | Difference |
|---|---|---|---|
| 1 day | -1.0% | — | — |
| 1 month | +0.2% | — | — |
| 3 months | +3.6% | — | — |
| 6 months | +27.6% | — | — |
| 1 year | +29.5% | — | — |
Close to close, price only. "1 month" is measured from the close nearest 30 days earlier (3 months 91, 6 months 182, 1 year 365); the typical daily move is the standard deviation of daily changes over the last 3 months. Data as of the Oct 20, 2026 close.
Over 15 years of monthly closes (Nov 2011 – Sep 2026, dividends included), AAPL's strongest month has been July (higher in 14 of 15 years, average +6.5%) and its weakest September (lower in 9 of 15 years, average -1.4%). Passing our test for a tendency (up in at least 70% of years, or down in at least 60%): January (down 9 of 15), July (up 14 of 15), August (up 11 of 15), September (down 9 of 15). Tendencies, not guarantees.
| Month | Average | Median | Up in | Years | Tendency |
|---|---|---|---|---|---|
| January | -0.3% | -1.1% | 40% | 15 | Leans down |
| February | +2.5% | +2.3% | 60% | 15 | — |
| March | +1.7% | +0.7% | 60% | 15 | — |
| April | +1.1% | 0.0% | 53% | 15 | — |
| May | +3.6% | +4.6% | 67% | 15 | — |
| June | +1.4% | +1.1% | 53% | 15 | — |
| July | +6.5% | +5.4% | 93% | 15 | Leans up |
| August | +5.8% | +4.2% | 73% | 15 | Leans up |
| September | -1.4% | -1.7% | 40% | 15 | Leans down |
| Octoberthis month | +3.3% | +6.0% | 64% | 14 | — |
| Novembernext month | +2.4% | +3.2% | 60% | 15 | — |
| December | -0.5% | +0.9% | 53% | 15 | — |
Each month's change is its close against the month before, from dividend-adjusted monthly closes; "up in" is the share of years it closed higher.
We haven't picked AAPL yet. Our daily picks come from a screen of the 64 large US stocks and funds we follow, AAPL included, looking for established companies in an orderly pullback; an AI analyst review can veto any of them before the top-ranked few are published. Every published pick is graded a week and a month later against the S&P 500 on the track record, losses included.
From Oct 21, 2026 to Nov 20, 2026. Dates marked approx. follow the usual schedule and can shift by a few days.
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