We can't tell you what to do with your money — that depends on your goals, your timeline and what you already own. Here is what Amazon's own price history says.
AMZN closed at $262.63 on Oct 20, 2026, up 1.6% over the past month. It sits 7.5% below its 52-week high, the long-term trend is up, momentum is firm (RSI-14 63), and a typical day moves it about 2.6%.
| Last close | $262.63 (Oct 20, 2026) |
| 52-week range (closes) | $198.79 – $284.02 |
| From the 52-week high | -7.5% |
| Trend (50- / 200-day averages) | Uptrend · 50-day $256.53 · 200-day $243.07 |
| Momentum (RSI-14) | 63 · Neutral (30–70) |
| Typical daily move | 2.6% |
| Price change | AMZN | S&P 500 (SPY) | Difference |
|---|---|---|---|
| 1 day | +0.1% | — | — |
| 1 month | +1.6% | — | — |
| 3 months | +6.1% | — | — |
| 6 months | +5.1% | — | — |
| 1 year | +21.3% | — | — |
Close to close, price only. "1 month" is measured from the close nearest 30 days earlier (3 months 91, 6 months 182, 1 year 365); the typical daily move is the standard deviation of daily changes over the last 3 months. Data as of the Oct 20, 2026 close.
Over 15 years of monthly closes (Nov 2011 – Sep 2026, dividends included), AMZN's strongest month has been July (higher in 11 of 15 years, average +6.7%) and its weakest September (lower in 11 of 15 years, average -1.6%). Passing our test for a tendency (up in at least 70% of years, or down in at least 60%): January (up 11 of 15), February (down 9 of 15), June (up 11 of 15), July (up 11 of 15), September (down 11 of 15), November (up 11 of 15), December (down 9 of 15). Tendencies, not guarantees.
| Month | Average | Median | Up in | Years | Tendency |
|---|---|---|---|---|---|
| January | +6.1% | +8.3% | 73% | 15 | Leans up |
| February | -1.9% | -3.5% | 40% | 15 | Leans down |
| March | +2.1% | +2.0% | 67% | 15 | — |
| April | +5.6% | +8.2% | 67% | 15 | — |
| May | +2.2% | +2.1% | 67% | 15 | — |
| June | +2.9% | +4.3% | 73% | 15 | Leans up |
| July | +6.7% | +4.6% | 73% | 15 | Leans up |
| August | +0.8% | -0.7% | 47% | 15 | — |
| September | -1.6% | -2.3% | 27% | 15 | Leans down |
| Octoberthis month | +1.6% | +1.2% | 57% | 14 | — |
| Novembernext month | +3.4% | +5.8% | 73% | 15 | Leans up |
| December | -2.1% | -0.5% | 40% | 15 | Leans down |
Each month's change is its close against the month before, from dividend-adjusted monthly closes; "up in" is the share of years it closed higher.
We have published 2 picks on AMZN since Jul 2, 2026. Of the 2 graded a month later, 2 were up and 2 beat the S&P 500 over the same days. Losses are listed exactly like wins; every pick is also on the track record.
| Pick day | Close that day | 1 week | SPY 1w | 1 month | SPY 1m |
|---|---|---|---|---|---|
| Jul 6, 2026 | $244.16 | +1.3% | -0.3% | +13.6% | +2.7% |
| Jul 2, 2026 | $242.67 | +1.1% | +1.4% | +17.0% | +1.7% |
Graded from the pick day's close against the close 5 and 21 trading days later, price only. "Pending" means that close isn't in yet.
From Oct 21, 2026 to Nov 20, 2026. Dates marked approx. follow the usual schedule and can shift by a few days.
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Ask about AMZNHow this page is made: every figure is computed from end-of-day closing prices in WhatToTrade's own price store, with no AI-written verdict. Picks are graded in public on the track record; here is how a verdict is made.
Not investment advice. WhatToTrade is not a registered investment adviser. Nothing on this page is a recommendation.