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Should I buy Coca-Cola (KO)? What the data says

We can't tell you what to do with your money — that depends on your goals, your timeline and what you already own. Here is what Coca-Cola's own price history says.

Data as of the Oct 20, 2026 close · The Coca-Cola Company · Beverages

KO closed at $93.50 on Oct 20, 2026, up 7.3% over the past month. It sits within 1% of its 52-week high, the long-term trend is up, momentum looks stretched (RSI-14 85), and a typical day moves it about 1.1%.

The numbers

Last close$93.50 (Oct 20, 2026)
52-week range (closes)$67.54 – $93.90
From the 52-week high-0.4%
Trend (50- / 200-day averages)Uptrend · 50-day $88.70 · 200-day $81.20
Momentum (RSI-14)85 · Possibly overheated (above 70)
Typical daily move1.1%
Price changeKOS&P 500 (SPY)Difference
1 day+0.1%——
1 month+7.3%——
3 months+14.1%——
6 months+25.2%——
1 year+36.6%——

Close to close, price only. "1 month" is measured from the close nearest 30 days earlier (3 months 91, 6 months 182, 1 year 365); the typical daily move is the standard deviation of daily changes over the last 3 months. Data as of the Oct 20, 2026 close.

Checks before you buy

KO by calendar month

Over 15 years of monthly closes (Nov 2011 – Sep 2026, dividends included), KO's strongest month has been April (higher in 13 of 15 years, average +2.4%) and its weakest September (lower in 10 of 15 years, average -1.0%). Passing our test for a tendency (up in at least 70% of years, or down in at least 60%): February (up 11 of 15), March (up 12 of 15), April (up 13 of 15), July (up 11 of 15), August (down 9 of 15), September (down 10 of 15). Tendencies, not guarantees.

MonthAverageMedianUp inYearsTendency
January-0.2%+1.0%60%15—
February+1.0%+1.0%73%15Leans up
March+1.3%+2.0%80%15Leans up
April+2.4%+3.1%87%15Leans up
May-0.3%+0.1%53%15—
June+1.2%+1.7%60%15—
July+2.2%+3.3%73%15Leans up
August-0.2%-0.6%40%15Leans down
September-1.0%-0.4%33%15Leans down
Octoberthis month+1.4%+1.5%64%14—
Novembernext month+2.2%+2.3%67%15—
December+0.8%+0.8%60%15—

Each month's change is its close against the month before, from dividend-adjusted monthly closes; "up in" is the share of years it closed higher.

Our picks on KO

We haven't picked KO yet. Our daily picks come from a screen of the 64 large US stocks and funds we follow, KO included, looking for established companies in an orderly pullback; an AI analyst review can veto any of them before the top-ranked few are published. Every published pick is graded a week and a month later against the S&P 500 on the track record, losses included.

Coming up

From Oct 21, 2026 to Nov 20, 2026. Dates marked approx. follow the usual schedule and can shift by a few days.

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Related

How this page is made: every figure is computed from end-of-day closing prices in WhatToTrade's own price store, with no AI-written verdict. Picks are graded in public on the track record; here is how a verdict is made.

Not investment advice. WhatToTrade is not a registered investment adviser. Nothing on this page is a recommendation.